Loudclick: Build Web Sites Together
May 9th, 2008 by Steve Borsch
Loudclick has created a platform for collaborative web site creation that allows anyone - from newbie to designer - to quickly deliver a great looking web site for sports teams, homeowners associations, small businesses, or any group. I met with Alex Huff at a local Caribou Coffee to learn more about him and hear the Loudclick story.

Loudclick's core value proposition is a hosted application which enables building these web sites together (i.e., multi-user, multi-admin, and/or multi-author). Inline content editing capability allows an approved user to log in and edit any "element" (block on the page) that they have permission to change. It's an editing method that's gaining acceptance in the marketplace and the Loudclick solution delivers in an elegant way.

As many of us know from the emerging acceptance of wiki's in business and organizations, inline content editing is powerful but often new or less tech-savvy users struggle with the wiki paradigm and require training. Editing a wiki page changes it from a page laid out nicely to a bunch of text with tags...and many users I've dealt with on wiki's freeze up and think they're looking at code and just don't understand what to do next, making the use of wiki's problematic in casual group situations where easy publishing and communicating is what's important.

As we talked, I mentioned that, although it's positioned as a web site/page builder, "this seems like it could be positioned as a wiki with no learning curve". Alex didn't disagree, but is clearly focused on their core market: groups of people who want to communicate and connect by building great looking web sites created with minimal muss-n-fuss.

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